Safe. Fun. Yum! Have you ever been challenged when trying to brush your little angel's teeth? We feel your pain - you're not alone! Toddlers and kids don't have any appreciation of why we brush our teeth, but they do know when something "tastes funny" or "tastes spicy".Jack N' Jill tastes so yummy that you will probably need to put it out of reach in between brushing times. We're serious! Toothbrushing time in your bathroom will be transformed - even with the fussiest of kids! Make toothbrushing easy with Jack N’ Jill Kids all natural, effective and toxin-free toothpaste!Our Jack N' Jill Natural Toothpaste in Strawberry flavour makes tooth brushing fun for kids, with a delicious Certified Organic Strawberry flavouring. Natural ingredients including 40% Xylitol and Calendula help to soothe gums and fight tooth decay.Our Natural Toothpaste is toxin and fluoride free & is suitable from 6 months (when bubs first teeth usually come through) and safe if swallowed. Most young children find mint a bit polarising so that is why we've developed 9 Natural & mild flavours to make tooth brushing time that little bit easier for kids (and parents alike!)This Jack N' Jill Toothpaste in Strawberry flavour makes tooth brushing fun for kids, with a delicious Organic Natural Strawberry flavour. Natural ingredients such as Xylitol and Calendula help to soothe gums and fight tooth decay.Our toothpastes are a gel formula and don't foam which means your kids can brush their teeth anywhere - even in the car on the way to childcare or school on the morning run!Natural ingredients such as Xylitol and Calendula help to soothe gums and fight tooth decay.The Xylitol content is 40% which is the highest amount available on the market. Xylitol is the magic ingredient that helps balance the pH in the mouth. The organic calendula soothes little gums and is calming.Suitable from 6 months +No nasty chemicals, our natural toothpaste is safe if swallowed!Made in Australia - Certified Cruelty-free, Vegan, Gluten-free, Fluoride Free, SLS Free, Dairy Free.Rich in Xylitol with Organic Calendula to soothe gumsOrganic Natural Strawberry FlavourSugar Free & Colour Free with No Artificial PreservativesSafety Seal with easy Open Flip Top CapBPA Free with minimal Recyclable Packaging